Children under 2 Spending
How much American households spend on children under 2 — 2024 data from the BLS Consumer Expenditure Survey
Spending Insight: Children under 2
American households spent an average of $77 on children under 2 in 2024, representing 0.1% of total consumer expenditures. Spending declined 8.3% from 2023 ($84), indicating households may be cutting back or finding lower-cost alternatives.
Since 2020, children under 2 spending has risen by 13.2% (from $68 to $77), broadly tracking with inflation-adjusted cost changes.
Income is the strongest predictor of children under 2 spending: the top income quintile spends $151/year versus $21 for the lowest quintile — a 7.2x gap. Regionally, the West spends the most ($92/year) while the Midwest spends the least ($70/year). Use the cross-cuts below — by income, region, age, household size, and housing tenure — to see which demographic factors drive this category hardest for your situation.
Spending Trend (2020–2024)
| Year | Annual Amount |
|---|---|
| 2024 | $77 |
| 2023 | $84 |
| 2022 | $74 |
| 2021 | $66 |
| 2020 | $68 |
By Income Level (2024)
How children under 2 spending varies across income quintiles
| Income Group | Annual Amount |
|---|---|
| Lowest 20% | $21 |
| Second 20% | $54 |
| Middle 20% | $51 |
| Fourth 20% | $110 |
| Highest 20% | $151 |
By Region (2024)
Geographic variation in children under 2 spending
By Age Group (2024)
How children under 2 spending changes across the lifecycle
By Household Size (2024)
| Size | Annual |
|---|---|
| 1 Person | $6 |
| 2 People | $108 |
| 3 People | $27 |
| 4 People | $148 |
| 5 or More | $180 |
By Housing Tenure (2024)
| Tenure | Annual |
|---|---|
| Homeowner (with mortgage) | $82 |
| Homeowner (no mortgage) | $112 |
| Renter | $32 |
Frequently Asked Questions
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Spending Guides
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Disclaimer: This information is provided for informational purposes only and does not constitute professional advice. Data is sourced from the BLS Consumer Expenditure Survey. Consult a qualified professional before making decisions based on this data.
Read our methodology — how this data is sourced, computed, and verified.