South

Households in the South spent an average of $70,376 per year in 2024 — 10.4% below the national household average of $78,535. The three largest categories are Housing ($23,260), Transportation ($12,768), and Food ($9,003). Regional spending differences are driven by a mix of cost-of-living variations, income levels, climate, urbanization, and cultural consumption patterns that have built up over decades.

Housing takes 33.1% of total spending at $23,260 per year — the single biggest line item, and the category where regional differences are usually most pronounced. Coastal metros push national averages up while interior regions and the South generally run below. Food spending of $9,003 represents 12.8% of the budget, with the mix of food-at-home versus food-away-from-home varying by urbanization, commuting patterns, and local restaurant density. Transportation, apparel, and healthcare also show meaningful regional splits — the Northeast relies more on public transit, the West drives more miles, and Southern states tend to have lower healthcare utilization costs.

The BLS Consumer Expenditure Survey divides the United States into four Census regions (Northeast, Midwest, South, West), each with distinct spending signatures that reflect structural economic differences. These averages mask substantial within-region variation — a household in rural West Virginia spends very differently from one in downtown Atlanta, even though both fall in the South. Use the category table above to see how South households allocate every major expenditure, then compare against other regions via the navigation links above the table.