Laundry and cleaning products Spending

How much American households spend on laundry and cleaning products — 2024 data from the BLS Consumer Expenditure Survey

Annual average (2024)
$209
Share of total spending
0.3%
Change vs 2023
—
Change vs 2020
—

Spending Insight: Laundry and cleaning products

American households spent an average of $209 on laundry and cleaning products in 2024, representing 0.3% of total consumer expenditures.

Historical trends for laundry and cleaning products show how consumer priorities shift over time as wages, prices, and preferences evolve.

Income is the strongest predictor of laundry and cleaning products spending: the top income quintile spends $263/year versus $138 for the lowest quintile — a 1.9x gap. Regionally, the Northeast spends the most ($218/year) while the South spends the least ($201/year). Use the cross-cuts below — by income, region, age, household size, and housing tenure — to see which demographic factors drive this category hardest for your situation.

Spending Trend (2020–2024)

Year Annual Amount
2024 $209

By Income Level (2024)

How laundry and cleaning products spending varies across income quintiles

Income Group Annual Amount
Lowest 20% $138
Second 20% $169
Middle 20% $217
Fourth 20% $258
Highest 20% $263

See full income breakdown →

By Region (2024)

Geographic variation in laundry and cleaning products spending

Midwest
$214
0.3%
Northeast
$218
0.3%
South
$201
0.3%
West
$211
0.2%

See full regional breakdown →

By Age Group (2024)

How laundry and cleaning products spending changes across the lifecycle

Age Group Annual Amount
25–34 $212
35–44 $221
45–54 $225
55–64 $243
65–74 $188
75 and older $163
Under 25 $151

See full age breakdown →

By Household Size (2024)

Size Annual
1 Person $120
2 People $247
3 People $205
4 People $258
5 or More $288

By Housing Tenure (2024)

Tenure Annual
Homeowner (with mortgage) $239
Homeowner (no mortgage) $244
Renter $232

Frequently Asked Questions

How much does the average household spend on laundry and cleaning products? ▼
The average American household spent $209 on laundry and cleaning products in 2024, according to the BLS Consumer Expenditure Survey. This represents 0.3% of total household spending.
How does income affect laundry and cleaning products spending? ▼
The lowest income quintile spends $138/year on laundry and cleaning products, while the highest quintile spends $263/year — a 1.9x difference. Higher-income households spend more in absolute terms but may allocate a smaller share of their budget.
Which region spends the most on laundry and cleaning products? ▼
The Northeast region spends the most at $218/year, while the South region spends the least at $201/year on laundry and cleaning products.
Which age group spends the most on laundry and cleaning products? ▼
Households headed by someone in the 55–64 age group spend the most on laundry and cleaning products at $243/year.
Does household size affect laundry and cleaning products spending? ▼
Yes. 1 Person households spend $120/year on laundry and cleaning products, while 5 or More households spend $288/year. Larger households generally spend more in absolute terms on most categories.

Spending Guides

Average Household Budget
How the typical American household allocates spending
Housing Costs by Income
How shelter spending varies across income quintiles
Food Spending Breakdown
Groceries vs dining out and who spends what
Healthcare Spending by Age
How medical costs rise across the lifecycle
Transportation Costs
Vehicle ownership, fuel, and transit spending

Related Spending Categories

Browse other major categories from the BLS Consumer Expenditure Survey.

Category
Food
$10,169/yr avg
Category
Alcoholic beverages
$643/yr avg
Category
Housing
$26,266/yr avg
Category
Apparel and services
$2,001/yr avg
Category
Transportation
$13,318/yr avg

Related Economic Data

Cost of Living by Metro → Fair Market Rents → Salary Data by Occupation → ZIP Code Demographics →
Data source: U.S. Bureau of Labor Statistics, Consumer Expenditure Survey (BLS CEX). BLS CEX homepage. Data represents average annual expenditures per consumer unit. 2024 data released 2025. See our methodology for processing details.

Disclaimer: This information is provided for informational purposes only and does not constitute professional advice. Data is sourced from the BLS Consumer Expenditure Survey. Consult a qualified professional before making decisions based on this data.

Read our methodology — how this data is sourced, computed, and verified.