Household spending · Consumer Expenditure Survey · BLS CE 2024
Toys, hobbies, and playground equipment Spending
How much American households spend on toys, hobbies, and playground equipment - broken down by income, age, region, household size and tenure, from the BLS Consumer Expenditure Survey.
- Annual average (2024)
- $189
- Share of spending
- 0.2%
- Change vs 2023
- +4.4%
- Change vs 2020
- +11.2%
Spending Insight: Toys, hobbies, and playground equipment
American households spent an average of $189 on toys, hobbies, and playground equipment in 2024, representing 0.2% of total consumer expenditures. This marks a notable 4.4% increase from 2023 ($181), outpacing the roughly 3% general inflation in 2024 and suggesting growing consumer prioritization of this category.
Since 2020, toys, hobbies, and playground equipment spending has risen by 11.2% (from $170 to $189), rising slower than the roughly 21% cumulative inflation over the same period, a decline in real, inflation-adjusted terms.
Income is strongly associated with toys, hobbies, and playground equipment spending: the top income quintile spends $390/year versus $70 for the lowest quintile, a 5.6x gap. Regionally, the West spends the most ($250/year) while the South spends the least ($152/year). Use the cross-cuts below, by income, region, age, household size, and housing tenure, to see which demographic factors drive this category hardest for your situation.
Spending Trend (2020–2024)
Toys, hobbies, and playground equipment spending per household, 2020–2024
National average annual spending
| Year | Annual Amount |
|---|---|
| 2024 | $189 |
| 2023 | $181 |
| 2022 | $167 |
| 2021 | $199 |
| 2020 | $170 |
How we calculate this: % of Total is this category's published spend divided by that year's total household spend. YoY Change is the percentage difference between a year's amount and the prior year's amount. Both are computed from the raw BLS figures, not re-estimated.
By Income Level (2024)
How toys, hobbies, and playground equipment spending varies across income quintiles
| Income Group | Annual Amount |
|---|---|
| Lowest 20% | $70 |
| Second 20% | $116 |
| Middle 20% | $169 |
| Fourth 20% | $197 |
| Highest 20% | $390 |
By Region (2024)
Geographic variation in toys, hobbies, and playground equipment spending
By Age Group (2024)
How toys, hobbies, and playground equipment spending changes across the lifecycle
By Household Size (2024)
| Size | Annual |
|---|---|
| 1 Person | $82 |
| 2 People | $234 |
| 3 People | $154 |
| 4 People | $299 |
| 5 or More | $377 |
By Housing Tenure (2024)
| Tenure | Annual |
|---|---|
| Homeowner (with mortgage) | $222 |
| Homeowner (no mortgage) | $266 |
| Renter | $153 |
What to do with this data
The average U.S. household spends $189 a year on toys, hobbies, and playground equipment - here's how to put that in context.
- Compare your own spending against the national income quintiles. Budget calculator
- See how toys, hobbies, and playground equipment spending shifts across income levels, ages, and regions. By income
- Track this category in your private watchlist to revisit as the data updates. Save categories
Figures are national averages from the BLS Consumer Expenditure Survey; your own household may differ from these means.
Frequently Asked Questions
How much does the average household spend on toys, hobbies, and playground equipment? ▼
Is toys, hobbies, and playground equipment spending increasing? ▼
How does income affect toys, hobbies, and playground equipment spending? ▼
Which region spends the most on toys, hobbies, and playground equipment? ▼
Which age group spends the most on toys, hobbies, and playground equipment? ▼
Does household size affect toys, hobbies, and playground equipment spending? ▼
Spending Guides (show related guides)
Related Spending Categories
Browse other major categories from the BLS Consumer Expenditure Survey.
Disclaimer: This information is provided for informational purposes only and does not constitute professional advice. Data is sourced from the BLS Consumer Expenditure Survey. Consult a qualified professional before making decisions based on this data.
Read our methodology - how this data is sourced, computed, and verified.
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