Consumer Expenditure Survey · BLS CE 2024 · #11 largest category
Personal care products and services spending
U.S. households spent $978/yr on personal care products and services in 2024 - 1.2% of the average budget . Up 2.9% vs 2023 ; the top income quintile outspends the bottom by 4.2×. Figures from the BLS Consumer Expenditure Survey.
- 2024 avg
- $978
- Budget share
- 1.2%
- vs 2023
- +2.9%
CES spend plate
Line PERSONAL-CARE-PROD · Personal care products and services $978 · 1.2%
SHARE-TRACE · QUINT-WIDE · YOY-UP · REAL-BURDEN · REGION-WEST · BOOK-MID
- SHARE-TRACE 1.2% of budget
- QUINT-WIDE 4.2× Q5/Q1
- YOY-UP +2.9% YoY
- REAL-BURDEN Above CPI
- REGION-WEST West leads
- BOOK-MID #44/99 dollars
Nearest dollar peer: Miscellaneous (+$240)
Instrument codes from this line’s budget share, income-quintile gap, YoY move, real change vs ~21% CPI-U (2020-2024), regional lead, and corpus book size, not a budgeting recommendation.
Spend neighbourhood around Personal care products and services
Lowest and highest poles plus nearest dollar peers among major categories, not a full-board reprint. Figures from the BLS Consumer Expenditure Survey.
Dollar neighbourhood · Personal care products and services
Average annual spending · 2024 · poles + near peers
this line
Spending Trend (2020–2024)
Personal care products and services spending per household, 2020–2024
National average annual spending
| Year | Annual Amount |
|---|---|
| 2024 | $978 |
| 2023 | $950 |
| 2022 | $866 |
| 2021 | $771 |
| 2020 | $646 |
Income stretch · mid-book personal care products and services
Mid-book CES line: income still stretches 4.2× from $427 (bottom quintile) to $1,802 (top).
| Income Group | Annual Amount |
|---|---|
| Lowest 20% | $427 |
| Second 20% | $659 |
| Middle 20% | $852 |
| Fourth 20% | $1,145 |
| Highest 20% | $1,802 |
West leads personal care products and services geographically
West leads at $1,184/yr.
Lifecycle peak · 45–54
45–54 heads spend the most on this line at $1,226/yr.
Frequently Asked Questions (show 6)
How much does the average household spend on personal care products and services? ▼
Is personal care products and services spending increasing? ▼
How does income affect personal care products and services spending? ▼
Which region spends the most on personal care products and services? ▼
Which age group spends the most on personal care products and services? ▼
Does household size affect personal care products and services spending? ▼
Nationwide peers near personal care products and services
Dollar-amount and budget-share neighbours from BLS CE 2024 (this category excluded).
Similar dollar amount
Nearest other categories by 2024 average annual spending ($978 here).
| Category | 2024 avg |
|---|---|
| Maintenance and repairs | $984 |
| Audio and visual equipment and services | $965 |
| Fruits and vegetables | $953 |
| Fees and admissions | $935 |
| Pets, toys, hobbies, and playground equipment | $1,069 |
| Pets | $880 |
| Housekeeping supplies | $877 |
| Miscellaneous household equipment | $1,089 |
Similar budget share
Nearest other categories by share of the household budget (1.2% here).
| Category | Budget share |
|---|---|
| Audio and visual equipment and services | 1.2% |
| Fees and admissions | 1.2% |
| Fruits and vegetables | 1.2% |
| Housekeeping supplies | 1.1% |
| Pets | 1.1% |
| Water and other public services | 1.1% |
| Maintenance and repairs | 1.3% |
| Cereals and bakery products | 1.0% |
Average household budget · Methodology · BLS CEX source
Informational only - not advice. See disclaimer.