Fruits and vegetables Spending

How much American households spend on fruits and vegetables — 2024 data from the BLS Consumer Expenditure Survey

Annual average (2024)
$953
Share of total spending
1.2%
Change vs 2023
-3.5%
Change vs 2020
-2.5%

Spending Insight: Fruits and vegetables

American households spent an average of $953 on fruits and vegetables in 2024, representing 1.2% of total consumer expenditures. Spending declined 3.5% from 2023 ($988), indicating households may be cutting back or finding lower-cost alternatives.

Since 2020, fruits and vegetables spending has fallen by 2.5% (from $977 to $953), suggesting efficiency gains or shifting consumer preferences. The category breaks into 3 subcategories, each with its own spending dynamic — drill into any row below to see the finer-grained picture.

Income is the strongest predictor of fruits and vegetables spending: the top income quintile spends $1,445/year versus $579 for the lowest quintile — a 2.5x gap. Regionally, the West spends the most ($1,187/year) while the South spends the least ($809/year). Use the cross-cuts below — by income, region, age, household size, and housing tenure — to see which demographic factors drive this category hardest for your situation.

Spending Trend (2020–2024)

Year Annual Amount
2024 $953
2023 $988
2022 $1,099
2021 $1,033
2020 $977

Subcategories

Subcategory Annual Amount (2024)
Fresh fruits $394
Fresh vegetables $355
Processed fruits and vegetables $203

By Income Level (2024)

How fruits and vegetables spending varies across income quintiles

Income Group Annual Amount
Lowest 20% $579
Second 20% $774
Middle 20% $879
Fourth 20% $1,084
Highest 20% $1,445

See full income breakdown →

By Region (2024)

Geographic variation in fruits and vegetables spending

See full regional breakdown →

By Age Group (2024)

How fruits and vegetables spending changes across the lifecycle

Age Group Annual Amount
25–34 $867
35–44 $1,115
45–54 $1,183
55–64 $912
65–74 $884
75 and older $781
Under 25 $625

See full age breakdown →

By Household Size (2024)

Size Annual
1 Person $513
2 People $1,141
3 People $960
4 People $1,121
5 or More $1,359

By Housing Tenure (2024)

Tenure Annual
Homeowner (with mortgage) $1,047
Homeowner (no mortgage) $1,132
Renter $911

Frequently Asked Questions

How much does the average household spend on fruits and vegetables?
The average American household spent $953 on fruits and vegetables in 2024, according to the BLS Consumer Expenditure Survey. This represents 1.2% of total household spending.
Is fruits and vegetables spending increasing?
Fruits and vegetables spending decreased by 3.5% from 2023 to 2024 ($988 to $953). Over 5 years (2020–2024), it changed by -2.5%.
How does income affect fruits and vegetables spending?
The lowest income quintile spends $579/year on fruits and vegetables, while the highest quintile spends $1,445/year — a 2.5x difference. Higher-income households spend more in absolute terms but may allocate a smaller share of their budget.
Which region spends the most on fruits and vegetables?
The West region spends the most at $1,187/year, while the South region spends the least at $809/year on fruits and vegetables.
Which age group spends the most on fruits and vegetables?
Households headed by someone in the 45–54 age group spend the most on fruits and vegetables at $1,183/year.
Does household size affect fruits and vegetables spending?
Yes. 1 Person households spend $513/year on fruits and vegetables, while 5 or More households spend $1,359/year. Larger households generally spend more in absolute terms on most categories.

Spending Guides

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Browse other major categories from the BLS Consumer Expenditure Survey.

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Data source: U.S. Bureau of Labor Statistics, Consumer Expenditure Survey (BLS CEX). BLS CEX homepage. Data represents average annual expenditures per consumer unit. 2024 data released 2025. See our methodology for processing details.

Disclaimer: This information is provided for informational purposes only and does not constitute professional advice. Data is sourced from the BLS Consumer Expenditure Survey. Consult a qualified professional before making decisions based on this data.