Personal services Spending

How much American households spend on personal services — 2024 data from the BLS Consumer Expenditure Survey

Annual average (2024)
$547
Share of total spending
0.7%
Change vs 2023
-0.5%
Change vs 2020
+57.6%

Spending Insight: Personal services

American households spent an average of $547 on personal services in 2024, representing 0.7% of total consumer expenditures. Year-over-year change was -0.5% (from $550 in 2023), roughly in line with broader consumer spending trends.

Since 2020, personal services spending has risen by 57.6% (from $347 to $547), substantially exceeding cumulative inflation over the same period — a real increase in household burden.

Income is the strongest predictor of personal services spending: the top income quintile spends $1,565/year versus $185 for the lowest quintile — a 8.5x gap. Regionally, the West spends the most ($796/year) while the Midwest spends the least ($427/year). Use the cross-cuts below — by income, region, age, household size, and housing tenure — to see which demographic factors drive this category hardest for your situation.

Spending Trend (2020–2024)

Year Annual Amount
2024 $547
2023 $550
2022 $488
2021 $377
2020 $347

By Income Level (2024)

How personal services spending varies across income quintiles

Income Group Annual Amount
Lowest 20% $185
Second 20% $118
Middle 20% $320
Fourth 20% $542
Highest 20% $1,565

See full income breakdown →

By Region (2024)

Geographic variation in personal services spending

See full regional breakdown →

By Age Group (2024)

How personal services spending changes across the lifecycle

Age Group Annual Amount
25–34 $892
35–44 $1,468
45–54 $395
55–64 $143
65–74 $51
75 and older $403
Under 25 $121

See full age breakdown →

By Household Size (2024)

Size Annual
1 Person $138
2 People $723
3 People $150
4 People $860
5 or More $1,696

By Housing Tenure (2024)

Tenure Annual
Homeowner (with mortgage) $689
Homeowner (no mortgage) $965
Renter $325

Frequently Asked Questions

How much does the average household spend on personal services?
The average American household spent $547 on personal services in 2024, according to the BLS Consumer Expenditure Survey. This represents 0.7% of total household spending.
Is personal services spending increasing?
Personal services spending decreased by 0.5% from 2023 to 2024 ($550 to $547). Over 5 years (2020–2024), it changed by +57.6%.
How does income affect personal services spending?
The lowest income quintile spends $185/year on personal services, while the highest quintile spends $1,565/year — a 8.5x difference. Higher-income households spend more in absolute terms but may allocate a smaller share of their budget.
Which region spends the most on personal services?
The West region spends the most at $796/year, while the Midwest region spends the least at $427/year on personal services.
Which age group spends the most on personal services?
Households headed by someone in the 35–44 age group spend the most on personal services at $1,468/year.
Does household size affect personal services spending?
Yes. 1 Person households spend $138/year on personal services, while 5 or More households spend $1,696/year. Larger households generally spend more in absolute terms on most categories.

Spending Guides

Related Spending Categories

Browse other major categories from the BLS Consumer Expenditure Survey.

Related Economic Data

Data source: U.S. Bureau of Labor Statistics, Consumer Expenditure Survey (BLS CEX). BLS CEX homepage. Data represents average annual expenditures per consumer unit. 2024 data released 2025. See our methodology for processing details.

Disclaimer: This information is provided for informational purposes only and does not constitute professional advice. Data is sourced from the BLS Consumer Expenditure Survey. Consult a qualified professional before making decisions based on this data.