Household spending · Consumer Expenditure Survey · BLS CE 2024

Alcoholic beverages Spending

How much American households spend on alcoholic beverages - broken down by income, age, region, household size and tenure, from the BLS Consumer Expenditure Survey.

Annual average (2024)
$643
Share of spending
0.8%
Change vs 2023
+0.9%
Change vs 2020
+34.5%
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Spending Insight: Alcoholic beverages

American households spent an average of $643 on alcoholic beverages in 2024, representing 0.8% of total consumer expenditures. Year-over-year change was +0.9% (from $637 in 2023), roughly in line with broader consumer spending trends.

Since 2020, alcoholic beverages spending has risen by 34.5% (from $478 to $643), outpacing the roughly 21% cumulative inflation over 2020–2024 (BLS CPI-U) - a real-terms increase in household burden.

Income is strongly associated with alcoholic beverages spending: the top income quintile spends $1,395/year versus $244 for the lowest quintile, a 5.7x gap. Regionally, the Northeast spends the most ($858/year) while the South spends the least ($488/year). Use the cross-cuts below, by income, region, age, household size, and housing tenure, to see which demographic factors drive this category hardest for your situation.

How Alcoholic beverages compares to other categories

Alcoholic beverages is the #12 largest of 14 major household spending categories in 2024, claiming 0.8% of the total budget.

Major spending categories, ranked

Alcoholic beverages highlighted · average annual spending · 2024

Source: BLS Consumer Expenditure Survey As of 2024-12-31

Housing$26266Transportation$13318Food$10169Insurance & Pensions$9797Healthcare$6197Entertainment$3609Cash contributions$2292Apparel and services$2001Education$1569Miscellaneous$1218Personal care products and s…$978Alcoholic beverages (this ca…$643

Spending Trend (2020–2024)

Alcoholic beverages spending per household, 2020–2024

National average annual spending

Source: BLS Consumer Expenditure Survey As of 2024-12-31

$450$500$550$600$650$700 20202021202220232024 $643
Year Annual Amount
2024 $643
2023 $637
2022 $583
2021 $554
2020 $478

How we calculate this: % of Total is this category's published spend divided by that year's total household spend. YoY Change is the percentage difference between a year's amount and the prior year's amount. Both are computed from the raw BLS figures, not re-estimated.

By Income Level (2024)

How alcoholic beverages spending varies across income quintiles

Income Group Annual Amount
Lowest 20% $244
Second 20% $342
Middle 20% $504
Fourth 20% $726
Highest 20% $1,395

See full income breakdown →

By Region (2024)

Geographic variation in alcoholic beverages spending

See full regional breakdown →

By Age Group (2024)

How alcoholic beverages spending changes across the lifecycle

Age Group Annual Amount
25–34 $600
35–44 $727
45–54 $838
55–64 $657
65–74 $610
75 and older $422
Under 25 $382

See full age breakdown →

By Household Size (2024)

Size Annual
1 Person $456
2 People $723
3 People $842
4 People $637
5 or More $699

By Housing Tenure (2024)

Tenure Annual
Homeowner (with mortgage) $747
Homeowner (no mortgage) $824
Renter $630

What to do with this data

The average U.S. household spends $643 a year on alcoholic beverages - here's how to put that in context.

  • Compare your own spending against the national income quintiles. Budget calculator
  • See how alcoholic beverages spending shifts across income levels, ages, and regions. By income
  • Track this category in your private watchlist to revisit as the data updates. Save categories

Figures are national averages from the BLS Consumer Expenditure Survey; your own household may differ from these means.

Frequently Asked Questions

How much does the average household spend on alcoholic beverages?
The average American household spent $643 on alcoholic beverages in 2024, according to the BLS Consumer Expenditure Survey. This represents 0.8% of total household spending.
Is alcoholic beverages spending increasing?
Alcoholic beverages spending increased by 0.9% from 2023 to 2024 ($637 to $643). Over 5 years (2020–2024), it changed by +34.5%.
How does income affect alcoholic beverages spending?
The lowest income quintile spends $244/year on alcoholic beverages, while the highest quintile spends $1,395/year, a 5.7x difference. Higher-income households spend more in absolute terms but may allocate a smaller share of their budget.
Which region spends the most on alcoholic beverages?
The Northeast region spends the most at $858/year, while the South region spends the least at $488/year on alcoholic beverages.
Which age group spends the most on alcoholic beverages?
Households headed by someone in the 45–54 age group spend the most on alcoholic beverages at $838/year.
Does household size affect alcoholic beverages spending?
Yes. 1 Person households spend $456/year on alcoholic beverages, while 3 People households spend $842/year. Larger households generally spend more in absolute terms on most categories.
Spending Guides (show related guides)

Related Spending Categories

Browse other major categories from the BLS Consumer Expenditure Survey.

Data source: U.S. Bureau of Labor Statistics, Consumer Expenditure Survey (BLS CEX). BLS CEX homepage. Data represents average annual expenditures per consumer unit. 2024 data released 2025. See our methodology for processing details.

Disclaimer: This information is provided for informational purposes only and does not constitute professional advice. Data is sourced from the BLS Consumer Expenditure Survey. Consult a qualified professional before making decisions based on this data.

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Every figure on PlainHousehold is rendered directly from the U.S. Bureau of Labor Statistics Consumer Expenditure Survey, no number is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.