Consumer Expenditure Survey · BLS CE 2024 · #14 largest category

Reading spending

U.S. households spent $125/yr on reading in 2024 - 0.2% of the average budget . Up 6.8% vs 2023 ; the top income quintile outspends the bottom by 6.4×. Figures from the BLS Consumer Expenditure Survey.

2024 avg
$125
Budget share
0.2%
vs 2023
+6.8%

CES spend plate

Line READING · Reading $125 · 0.2%

SHARE-TRACE · QUINT-ELITE · YOY-UP · REAL-EASE · REGION-NE · BOOK-TRACE

  • SHARE-TRACE 0.2% of budget
  • QUINT-ELITE 6.4× Q5/Q1
  • YOY-UP +6.8% YoY
  • REAL-EASE Below CPI
  • REGION-NE Northeast leads
  • BOOK-TRACE #92/99 dollars

Nearest dollar peer: Tobacco products and smoking supplies (+$227)

Instrument codes from this line’s budget share, income-quintile gap, YoY move, real change vs ~21% CPI-U (2020-2024), regional lead, and corpus book size, not a budgeting recommendation.

Spend neighbourhood around Reading

Lowest and highest poles plus nearest dollar peers among major categories, not a full-board reprint. Figures from the BLS Consumer Expenditure Survey.

Dollar neighbourhood · Reading

Average annual spending · 2024 · poles + near peers

Source: BLS Consumer Expenditure Survey As of 2024-12-31

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Spending Trend (2020–2024)

Reading spending per household, 2020–2024

National average annual spending

Source: BLS Consumer Expenditure Survey As of 2024-12-31

$110$115$120$125$130 20202021202220232024 $125
Year Annual Amount
2024 $125
2023 $117
2022 $117
2021 $114
2020 $114

Income stretch on a smaller reading line

A smaller CES line: even the top quintile is $300/yr, with the bottom at $47 (6.4× gap).

Income Group Annual Amount
Lowest 20% $47
Second 20% $75
Middle 20% $82
Fourth 20% $122
Highest 20% $300

See full income breakdown →

Northeast leads reading geographically

Northeast leads at $191/yr.

Region Annual Amount
Midwest $98
Northeast $191
South $92
West $158

See full regional breakdown →

Lifecycle peak · 45–54

45–54 heads spend the most on this line at $183/yr - the lifecycle peak on a smaller book line.

Age Group Annual Amount
25–34 $93
35–44 $141
45–54 $183
55–64 $103
65–74 $117
75 and older $124
Under 25 $92

See full age breakdown →

Frequently Asked Questions (show 6)
How much does the average household spend on reading?
The average American household spent $125 on reading in 2024, according to the BLS Consumer Expenditure Survey. This represents 0.2% of total household spending.
Is reading spending increasing?
Reading spending increased by 6.8% from 2023 to 2024 ($117 to $125). Over 5 years (2020–2024), it changed by +9.6%.
How does income affect reading spending?
The lowest income quintile spends $47/year on reading, while the highest quintile spends $300/year, a 6.4x difference. Higher-income households spend more in absolute terms but may allocate a smaller share of their budget.
Which region spends the most on reading?
The Northeast region spends the most at $191/year, while the South region spends the least at $92/year on reading.
Which age group spends the most on reading?
Households headed by someone in the 45–54 age group spend the most on reading at $183/year.
Does household size affect reading spending?
Yes. 1 Person households spend $75/year on reading, while 3 People households spend $179/year. Larger households generally spend more in absolute terms on most categories.

Other smaller CES lines near reading

Dollar-amount and budget-share neighbours from BLS CE 2024 (this category excluded).

Similar dollar amount

Nearest other categories by 2024 average annual spending ($125 here).

Category 2024 avg
Fats and oils $125
Fuel oil and other fuels $125
Postage and stationery $131
Girls, 2 to 15 $112
Fresh milk and cream $141
Household textiles $107
Eggs $105
Other meats $150

Similar budget share

Nearest other categories by share of the household budget (0.2% here).

Category Budget share
Fats and oils 0.2%
Fresh milk and cream 0.2%
Fuel oil and other fuels 0.2%
Other meats 0.2%
Postage and stationery 0.2%
Small appliances and miscellaneous housewares 0.2%
Toys, hobbies, and playground equipment 0.2%
Cereals and cereal products 0.3%

Average household budget · Methodology · BLS CEX source

Informational only - not advice. See disclaimer.

Every figure on PlainHousehold is rendered directly from the U.S. Bureau of Labor Statistics Consumer Expenditure Survey, no number is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.