Women and girls Spending
How much American households spend on women and girls — 2024 data from the BLS Consumer Expenditure Survey
Spending Insight: Women and girls
American households spent an average of $744 on women and girls in 2024, representing 0.9% of total consumer expenditures. Year-over-year change was +0.3% (from $742 in 2023), roughly in line with broader consumer spending trends.
Since 2020, women and girls spending has risen by 36.5% (from $545 to $744), substantially exceeding cumulative inflation over the same period — a real increase in household burden. The category breaks into 2 subcategories, each with its own spending dynamic — drill into any row below to see the finer-grained picture.
Income is the strongest predictor of women and girls spending: the top income quintile spends $1,429/year versus $417 for the lowest quintile — a 3.4x gap. Regionally, the Northeast spends the most ($869/year) while the South spends the least ($653/year). Use the cross-cuts below — by income, region, age, household size, and housing tenure — to see which demographic factors drive this category hardest for your situation.
Spending Trend (2020–2024)
| Year | Annual Amount |
|---|---|
| 2024 | $744 |
| 2023 | $742 |
| 2022 | $735 |
| 2021 | $659 |
| 2020 | $545 |
Subcategories
| Subcategory | Annual Amount (2024) |
|---|---|
| Women, 16 and over | $632 |
| Girls, 2 to 15 | $112 |
By Income Level (2024)
How women and girls spending varies across income quintiles
| Income Group | Annual Amount |
|---|---|
| Lowest 20% | $417 |
| Second 20% | $501 |
| Middle 20% | $616 |
| Fourth 20% | $754 |
| Highest 20% | $1,429 |
By Region (2024)
Geographic variation in women and girls spending
By Age Group (2024)
How women and girls spending changes across the lifecycle
By Household Size (2024)
| Size | Annual |
|---|---|
| 1 Person | $406 |
| 2 People | $889 |
| 3 People | $753 |
| 4 People | $914 |
| 5 or More | $973 |
By Housing Tenure (2024)
| Tenure | Annual |
|---|---|
| Homeowner (with mortgage) | $846 |
| Homeowner (no mortgage) | $954 |
| Renter | $673 |
Frequently Asked Questions
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Spending Guides
Related Spending Categories
Browse other major categories from the BLS Consumer Expenditure Survey.
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Disclaimer: This information is provided for informational purposes only and does not constitute professional advice. Data is sourced from the BLS Consumer Expenditure Survey. Consult a qualified professional before making decisions based on this data.
Read our methodology — how this data is sourced, computed, and verified.
