Consumer Expenditure Survey · BLS CE 2024
Women and girls spending
U.S. households spent $744/yr on women and girls in 2024 - 0.9% of the average budget . Up 0.3% vs 2023 ; the top income quintile outspends the bottom by 3.4×. Figures from the BLS Consumer Expenditure Survey.
- 2024 avg
- $744
- Budget share
- 0.9%
- vs 2023
- +0.3%
CES spend plate
Line WOMEN-AND-GIRLS · Women and girls $744 · 0.9%
SHARE-TRACE · QUINT-WIDE · YOY-FLAT · REAL-BURDEN · REGION-NE · BOOK-MID
- SHARE-TRACE 0.9% of budget
- QUINT-WIDE 3.4× Q5/Q1
- YOY-FLAT +0.3% YoY
- REAL-BURDEN Above CPI
- REGION-NE Northeast leads
- BOOK-MID #53/99 dollars
Nearest dollar peer: Men and boys ($-277)
Instrument codes from this line’s budget share, income-quintile gap, YoY move, real change vs ~21% CPI-U (2020-2024), regional lead, and corpus book size, not a budgeting recommendation.
Spend neighbourhood around Women and girls
Lowest and highest poles plus nearest dollar peers among sibling lines, not a full-board reprint. Figures from the BLS Consumer Expenditure Survey.
Dollar neighbourhood · Women and girls
Average annual spending · 2024 · poles + near peers
this line
Spending Trend (2020–2024)
Women and girls spending per household, 2020–2024
National average annual spending
| Year | Annual Amount |
|---|---|
| 2024 | $744 |
| 2023 | $742 |
| 2022 | $735 |
| 2021 | $659 |
| 2020 | $545 |
Subcategories
How the $744 women and girls total divides across subcategories (BLS Consumer Expenditure Survey 2024).
| Subcategory | Annual Amount (2024) |
|---|---|
| Women, 16 and over | $632 |
| Girls, 2 to 15 | $112 |
Income stretch · mid-book women and girls
Mid-book CES line: income still stretches 3.4× from $417 (bottom quintile) to $1,429 (top).
| Income Group | Annual Amount |
|---|---|
| Lowest 20% | $417 |
| Second 20% | $501 |
| Middle 20% | $616 |
| Fourth 20% | $754 |
| Highest 20% | $1,429 |
Northeast leads women and girls geographically
Northeast leads at $869/yr.
Lifecycle peak · 35–44
35–44 heads spend the most on this line at $1,006/yr.
Frequently Asked Questions (show 6)
How much does the average household spend on women and girls? ▼
Is women and girls spending increasing? ▼
How does income affect women and girls spending? ▼
Which region spends the most on women and girls? ▼
Which age group spends the most on women and girls? ▼
Does household size affect women and girls spending? ▼
Nationwide peers near women and girls
Dollar-amount and budget-share neighbours from BLS CE 2024 (this category excluded).
Similar dollar amount
Nearest other categories by 2024 average annual spending ($744 here).
| Category | 2024 avg |
|---|---|
| Nonalcoholic beverages | $714 |
| Cereals and bakery products | $779 |
| Vehicle rental, leases, licenses, and other charges | $811 |
| Water and other public services | $826 |
| Drugs | $658 |
| Furniture | $648 |
| Alcoholic beverages | $643 |
| Other entertainment supplies, equipment, and services | $640 |
Similar budget share
Nearest other categories by share of the household budget (0.9% here).
| Category | Budget share |
|---|---|
| Nonalcoholic beverages | 0.9% |
| Alcoholic beverages | 0.8% |
| Cereals and bakery products | 1.0% |
| Dairy products | 0.8% |
| Drugs | 0.8% |
| Furniture | 0.8% |
| Other entertainment supplies, equipment, and services | 0.8% |
| Vehicle rental, leases, licenses, and other charges | 1.0% |
Average household budget · Methodology · BLS CEX source
Informational only - not advice. See disclaimer.