Nonalcoholic beverages Spending

How much American households spend on nonalcoholic beverages — 2024 data from the BLS Consumer Expenditure Survey

Annual average (2024)
$714
Share of total spending
0.9%
Change vs 2023
+7.7%
Change vs 2020
+56.9%

Spending Insight: Nonalcoholic beverages

American households spent an average of $714 on nonalcoholic beverages in 2024, representing 0.9% of total consumer expenditures. This marks a notable 7.7% increase from 2023 ($663), outpacing general inflation and suggesting growing consumer prioritization of this category.

Since 2020, nonalcoholic beverages spending has risen by 56.9% (from $455 to $714), substantially exceeding cumulative inflation over the same period — a real increase in household burden.

Income is the strongest predictor of nonalcoholic beverages spending: the top income quintile spends $985/year versus $478 for the lowest quintile — a 2.1x gap. Regionally, the Northeast spends the most ($781/year) while the Midwest spends the least ($656/year). Use the cross-cuts below — by income, region, age, household size, and housing tenure — to see which demographic factors drive this category hardest for your situation.

Spending Trend (2020–2024)

Year Annual Amount
2024 $714
2023 $663
2022 $584
2021 $515
2020 $455

By Income Level (2024)

How nonalcoholic beverages spending varies across income quintiles

Income Group Annual Amount
Lowest 20% $478
Second 20% $610
Middle 20% $695
Fourth 20% $801
Highest 20% $985

See full income breakdown →

By Region (2024)

Geographic variation in nonalcoholic beverages spending

See full regional breakdown →

By Age Group (2024)

How nonalcoholic beverages spending changes across the lifecycle

Age Group Annual Amount
25–34 $669
35–44 $803
45–54 $851
55–64 $759
65–74 $624
75 and older $550
Under 25 $592

See full age breakdown →

By Household Size (2024)

Size Annual
1 Person $417
2 People $841
3 People $714
4 People $884
5 or More $957

By Housing Tenure (2024)

Tenure Annual
Homeowner (with mortgage) $775
Homeowner (no mortgage) $830
Renter $687

Frequently Asked Questions

How much does the average household spend on nonalcoholic beverages?
The average American household spent $714 on nonalcoholic beverages in 2024, according to the BLS Consumer Expenditure Survey. This represents 0.9% of total household spending.
Is nonalcoholic beverages spending increasing?
Nonalcoholic beverages spending increased by 7.7% from 2023 to 2024 ($663 to $714). Over 5 years (2020–2024), it changed by +56.9%.
How does income affect nonalcoholic beverages spending?
The lowest income quintile spends $478/year on nonalcoholic beverages, while the highest quintile spends $985/year — a 2.1x difference. Higher-income households spend more in absolute terms but may allocate a smaller share of their budget.
Which region spends the most on nonalcoholic beverages?
The Northeast region spends the most at $781/year, while the Midwest region spends the least at $656/year on nonalcoholic beverages.
Which age group spends the most on nonalcoholic beverages?
Households headed by someone in the 45–54 age group spend the most on nonalcoholic beverages at $851/year.
Does household size affect nonalcoholic beverages spending?
Yes. 1 Person households spend $417/year on nonalcoholic beverages, while 5 or More households spend $957/year. Larger households generally spend more in absolute terms on most categories.

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Data source: U.S. Bureau of Labor Statistics, Consumer Expenditure Survey (BLS CEX). BLS CEX homepage. Data represents average annual expenditures per consumer unit. 2024 data released 2025. See our methodology for processing details.

Disclaimer: This information is provided for informational purposes only and does not constitute professional advice. Data is sourced from the BLS Consumer Expenditure Survey. Consult a qualified professional before making decisions based on this data.