Fresh fruits Spending

How much American households spend on fresh fruits — 2024 data from the BLS Consumer Expenditure Survey

Annual average (2024)
$394
Share of total spending
0.5%
Change vs 2023
-4.6%
Change vs 2020
+12.9%

Spending Insight: Fresh fruits

American households spent an average of $394 on fresh fruits in 2024, representing 0.5% of total consumer expenditures. Spending declined 4.6% from 2023 ($413), indicating households may be cutting back or finding lower-cost alternatives.

Since 2020, fresh fruits spending has risen by 12.9% (from $349 to $394), broadly tracking with inflation-adjusted cost changes.

Income is the strongest predictor of fresh fruits spending: the top income quintile spends $610/year versus $223 for the lowest quintile — a 2.7x gap. Regionally, the West spends the most ($502/year) while the South spends the least ($335/year). Use the cross-cuts below — by income, region, age, household size, and housing tenure — to see which demographic factors drive this category hardest for your situation.

Spending Trend (2020–2024)

Year Annual Amount
2024 $394
2023 $413
2022 $406
2021 $378
2020 $349

By Income Level (2024)

How fresh fruits spending varies across income quintiles

Income Group Annual Amount
Lowest 20% $223
Second 20% $321
Middle 20% $367
Fourth 20% $450
Highest 20% $610

See full income breakdown →

By Region (2024)

Geographic variation in fresh fruits spending

See full regional breakdown →

By Age Group (2024)

How fresh fruits spending changes across the lifecycle

Age Group Annual Amount
25–34 $362
35–44 $476
45–54 $482
55–64 $381
65–74 $349
75 and older $323
Under 25 $266

See full age breakdown →

By Household Size (2024)

Size Annual
1 Person $207
2 People $475
3 People $383
4 People $456
5 or More $593

By Housing Tenure (2024)

Tenure Annual
Homeowner (with mortgage) $431
Homeowner (no mortgage) $475
Renter $361

Frequently Asked Questions

How much does the average household spend on fresh fruits?
The average American household spent $394 on fresh fruits in 2024, according to the BLS Consumer Expenditure Survey. This represents 0.5% of total household spending.
Is fresh fruits spending increasing?
Fresh fruits spending decreased by 4.6% from 2023 to 2024 ($413 to $394). Over 5 years (2020–2024), it changed by +12.9%.
How does income affect fresh fruits spending?
The lowest income quintile spends $223/year on fresh fruits, while the highest quintile spends $610/year — a 2.7x difference. Higher-income households spend more in absolute terms but may allocate a smaller share of their budget.
Which region spends the most on fresh fruits?
The West region spends the most at $502/year, while the South region spends the least at $335/year on fresh fruits.
Which age group spends the most on fresh fruits?
Households headed by someone in the 45–54 age group spend the most on fresh fruits at $482/year.
Does household size affect fresh fruits spending?
Yes. 1 Person households spend $207/year on fresh fruits, while 5 or More households spend $593/year. Larger households generally spend more in absolute terms on most categories.

Spending Guides

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Data source: U.S. Bureau of Labor Statistics, Consumer Expenditure Survey (BLS CEX). BLS CEX homepage. Data represents average annual expenditures per consumer unit. 2024 data released 2025. See our methodology for processing details.

Disclaimer: This information is provided for informational purposes only and does not constitute professional advice. Data is sourced from the BLS Consumer Expenditure Survey. Consult a qualified professional before making decisions based on this data.